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Jeep has been recognized as America’s most patriotic brand for 23 years in a row by an agency specializing in popularity metrics and consumer loyalty.
According to the 2024 Brand Keys Most Patriotic Brands survey, Jeep ranked at the summit with an embodiment of American values and ideals.
Jeep vehicles are renowned for their rugged all-terrain capability and unwavering spirit of exploration. The legacy continues with the all-new electric 2024 Jeep Wagoneer S, Grand Cherokee, Wagoneer and Grand Wagoneer.
“Being recognized as America’s most patriotic brand for the 23rd consecutive year is a testament to our passionate owners and enthusiasts who whole-heartedly embrace the outdoor adventure and freedom that Jeep 4x4s offer,” said Bill Peffer, vice president of Jeep.
The original vehicle was designed for the U.S. Army in World War II. Its robust design and all-weather ability has been associated with the military ever since. The manufacturer partnered with the United Service Organizations for 16 years, boosting morale and the welfare of troops particularly those stationed overseas.
The iconic brand contributes funding to programs and donates vehicles to USO locations. A culture of charitable service continues among Jeep employees and includes initiatives like assembling care packages for service officers deployed abroad.
In recognition of their service, Jeep introduced special offers for active duty, reserve and veteran personnel interested in leasing or purchasing Jeep vehicles from 2023 and 2024 model years.
The special program acknowledges their sacrifice and offers financial incentives for access to reliable transportation.
Also, Jeep Wave is an extension of value-driven ownership to customers via an initiative that offers loyalty rewards. The commitment covers the entire Jeep 4x4 lineup and offers benefits such as oil changes and tire rotations for the first two years of ownership.
Jeep Wave members also enjoy 24/7 customer support and discounts on spare parts and accessories.
The Brand Keys survey included rigorous evaluation of 7,460 consumers with diverse political views. The representative group recognized Jeep as an epitome of patriotism and identified the brand as a strong symbol of American values.
“Patriotism is one of the most powerful values a brand can own,” said Robert Passikoff, president of Brand Keys. “Jeep has a primary ownership of that value with a real emotional underpinning.
“Jeep has been able to create a bond with consumers which is why Jeep shows up at the top of the list every year.”
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