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Dodge Challenger
Dodge is celebrating a pair of 2023 Kelley Blue Book Brand Image awards, earning honors for Best Performance Brand and Most Refined Brand.
The honors mark the fifth consecutive year Dodge has been recognized with a KBB.com Brand Image Award. The 2023 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book’s Brand Watch study.
“We are honored by this recognition from Kelley Blue Book, especially as we double down on our brand’s commitment to performance,” said Tim Kuniskis, Dodge brand chief executive officer. “The all-new Dodge Hornet GT is shipping now to dealerships, disrupting the status quo of the mainstream CUV segment with class-exclusive and best-in-class performance features.”
The Best Performance Brand Award was based on ratings across all non-truck models and the importance of driving performance. Dodge models were called “bred for high performance, featuring massive power and torque for an exhilarating, unforgettable driving experience.”
The Most Refined Brand Award was determined on ratings across all non-truck models and the weighted importance of four factors. They include: driving comfort, interior layout, technology and prestige/sophistication.
KBB.com stated Dodge made “significant strides with its driver assistance features and uncompromising safety systems, while also providing control and comfort in the driving experience.”
The Dodge power line-up includes:
Dodge Hornet
- Dodge Hornet, the fastest and most powerful compact utility vehicle under $30,000. It delivers 268 horsepower and 295 lb.-ft. of torque.
- 2023 Dodge Challenger SRT Demon 170, the brand’s seventh and final “Last Call” special-edition model. The vehicle pulls the highest G-force acceleration of any production car at 2.004 gs, hits the 60-ft. mark in 1.24 seconds, and reaches 60 mph in 1.66 seconds on its way to a quarter-mile elapsed time (ET) of 8.91 seconds at 151.17 mph.
- 2023 Dodge Durango SRT Hellcat, fueled by a supercharged 6.2-liter HEMI® Hellcat V-8 engine to the tune of 710 horsepower and 645 lb.-ft. of torque. It can travel from 0 to 60 mph in 3.5 seconds, click off an NHRA-certified quarter-mile ET of 11.5 seconds and reach a top speed of 180 mph.
Kelley Blue Book’s Brand Watch is an online brand and model perception tracking study, which taps into more than 12,000 in-market new-vehicle shoppers annually on KBB.com. The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions and captures brand/model familiarity and loyalty among new-car shoppers.
The study is broken out by six segments and captures brand and model familiarity and consideration among new-car shoppers. The study tracks 12 factors important to shoppers across all segments and models and respondents are in-market for a new vehicle and recruited from KBB.com.
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